Black Friday is showing an increasingly positive effect for SA retailers and brands, with social spend driving increased revenue, says Popimedia chief technology officer Gil Sperling. Despite Black Friday being one of its more challenging days, online retailer takealot reported that R87m in gross merchandising value had been generated by the end of that day this year. Of this, R6m was generated in the first hour after midnight, despite some technical hitches that brought the site down at times. A record 2.2m visits to the site were recorded on Black Friday.
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.