Building Black Friday on social media
Black Friday is showing an increasingly positive effect for SA retailers and brands, with social spend driving increased revenue, says Popimedia chief technology officer Gil Sperling. Despite Black Friday being one of its more challenging days, online retailer takealot reported that R87m in gross merchandising value had been generated by the end of that day this year. Of this, R6m was generated in the first hour after midnight, despite some technical hitches that brought the site down at times. A record 2.2m visits to the site were recorded on Black Friday.