By 2018, an estimated 84% of communications will be highly visual. With Facebook, Instagram and Snapchat rapidly expanding the horizons of visual content, this trend is certainly not slowing down any time soon. We are swiftly moving away from soulless corporate stock photography and closer to authentic and relevant brand visuals to create a unique brand story that connects with consumers. The current trend of using unfiltered, candid photography to capture the spontaneity and emotion of a moment is likely to continue next year. This year there was a move towards more outlined icons, images and logos instead of solid images. This trend will carry on in 2018 and we can expect to see more companies shift their branding to modern and simplified outlines and graphics. Colour There will be a bold shift to bright colours instead of pastels. Brands like Spotify and Instagram use gradients to give a simple yet bold look and feel, and we can expect other brands to jump on board, particularly ...
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