JEREMY MAGGS: AdFocus ringing the changes
With transformation being the key theme of this year’s AdFocus awards, FCB Johannesburg takes top honours, while the New Broom award goes to Think’s founders. Here are all the winners
FCB Johannesburg is the 2017 AdFocus Agency of the Year. It also took the honours in the Large Agency category. The MediaShop won in two categories — Network Media Agency of the Year and the Transformation Award. Winners were announced in Johannesburg this week. Advertising agencies were marked on four criteria: new business and growth; business retention and relationships; awards and industry recognition; and empowerment and social responsibility. In a year when transformation was the key theme in the AdFocus publication, FCB Johannesburg proved it was a leader. The agency is a level one BBBEE contributor with more than 51% black and 40% black female ownership. It has increased the proportion of black staff from 38% in 2015 to 70% in 2017. It boasts 55% female representation across the business. The agency reported 50% revenue growth in the review period, July 2016 to June 2017. The Partnership of the Year, in association with Independent Agency Search & Selection, was won by the 9...
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