The day was initially introduced in the US as a discount shopping day on the last Friday of November, the day after Thanksgiving. The idea was transported to the UK around 2010, with more and more retailers getting involved, and has grown in popularity in SA in the past few years. This year’s Black Friday, which will take place on November 24, is forecast to be as frenzied as ever, reports Marc du Plessis, joint CEO of Spark Media, with retailers slashing prices by 50% to 80%.

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