After what has been a tumultuous few years at Ireland/Davenport, the communications agency has announced a name change to Collective ID and revealed that its black ownership has increased from 25.1% to 51.1%. The change brings with it a new management team, and it heralds a new era at the agency. It’s been a long journey to get to this point, with two of the agency’s original founding partners moving on and the loss of some significant accounts. But new managing partner and executive client service director Brenda Khumalo says Collective ID will continue to celebrate its heritage, particularly in the creative space that Ireland/ Davenport was known for. “From our new standpoint, Collective ID will continue to build on our culture, both internally and externally, and focus on transformation as one of our primary passion points,” she says. This is transformation that comes from the heart – it’s based on questioning how the agency can improve the lives of its staff and suppliers, and i...
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