The King James Group has brought together its digital agencies in Johannesburg and Cape Town to create a combined entity under the banner of King James Digital. The new unit combines digital agency Punk and social media specialists Society with recent acquisitions Flint & Tinder and SOC. Both offices will operate as full-fledged independent entities. Nimay Parekh, CEO at King James Digital, says: "A heightened focus on customer experience is critical. There is a huge shift afoot: the true convergence of marketing, data, technology, service and experience. "No customer interaction, marketing or otherwise, should ever be done in a silo. Everything is interconnected. How well we embrace that will determine success now and well into the future."

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