Regulatory shifts bring risks and opportunities for brands and media owners
Because the compliance landscape is changing rapidly in the media, marketing and advertising sector, industry players need to understand how new legislation affects their interactions with consumers. Acts relevant to the industry include the Consumer Protection Act (CPA), the Protection of Personal Information Act (Popi), the Cybercrimes & Cybersecurity Bill and the Liquor Products Amendment Bill. The last named is expected to be tabled in parliament later this year or during 2018. Mediamark MD Werner Lindemann says that, as a whole, these regulations have a significant impact on industry activity, both for brands and media companies, which is why industry players need to be aware of compliance issues.