LOERIES: Taking a bow
Five Grand Prix accolades have been awarded at the 2017 Loeries Awards for creative excellence.
A campaign for Johannesburg restaurant Marble called "Meat Made Luxury" was given to Grid Worldwide Branding in the Communication Design category.
In addition Nathan Reddy, chief creative officer and founder of the agency is this year’s Hall of Fame inductee.
Other Grands Prix went to the multi-awarded KFC’s "Sad Man Meals" by Ogilvy Johannesburg in the radio category. La Libanaise Des Jeux’s "Skip Friday 13" campaign by Impact BBDO Dubai in the websites or microsites category was also a winner as were Nissan’s "Camelpower" by TBWA\RAAD Dubai in the integrated campaign section, and The Cartel’s "Be Seen" campaign by Y&R Dubai in the print communication category. Mike Middleton of KFC Africa won the Marketing Leadership & Innovation Award.