International entries were the big winners at this year’s Loeries, garnering three of the five Grand Prix awards handed out this weekend in Durban. Over 3,000 entries were received, 20% of them from outside SA. The five Grand Prix awards went to the following: in radio, Ogilvy Johannesburg won for its campaign for KFC, “Sad Man Meals”; in websites or microsites Impact BBDO Dubai won for “Skip Friday 13” for La Libanaise Des Jeux; in communication and design Grid Worldwide was awarded for Marble’s “Meat Made Luxury”; Nissan’s “Camelpower” by TBWA\Raad Dubai won for the integrated campaign and the print Grand Prix for The Cartel’s “Be Seen” was given to Y&R Dubai. The Loeries Hall of Fame welcomed Nathan Reddy of Grid Worldwide as its latest member. Loeries CEO Andrew Human commented that Reddy was the first designer to be included in it. KFC chief marketing officer Mike Middleton was awarded the marketing leadership & innovation prize. Human said this celebrated the level of commi...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.