Loeries 2017 winners
International entries were the big winners at this year’s Loeries, garnering three of the five Grand Prix awards handed out this weekend in Durban. Over 3,000 entries were received, 20% of them from outside SA.
The five Grand Prix awards went to the following: in radio, Ogilvy Johannesburg won for its campaign for KFC, “Sad Man Meals”; in websites or microsites Impact BBDO Dubai won for “Skip Friday 13” for La Libanaise Des Jeux; in communication and design Grid Worldwide was awarded for Marble’s “Meat Made Luxury”; Nissan’s “Camelpower” by TBWA\Raad Dubai won for the integrated campaign and the print Grand Prix for The Cartel’s “Be Seen” was given to Y&R Dubai.
The Loeries Hall of Fame welcomed Nathan Reddy of Grid Worldwide as its latest member. Loeries CEO Andrew Human commented that Reddy was the first designer to be included in it.
KFC chief marketing officer Mike Middleton was awarded the marketing leadership & innovation prize. Human said this celebrated the level of commitment Middleton brought to the brand.
The SA National Blood Service public service award honours work for charitable or nonprofit organisations and was presented to the Western Cape government’s “Everybody Knows” TV commercial by Y&R SA.
The big take-out:
The Loeries Africa Middle East took place in Durban over the weekend, with 20 of the 3,000 entries coming from outside SA.
Honouring the industry’s talented youth, the young creatives awards went to copywriter Karmen Wessels at Native VML Cape Town and to Thabang Tipi Manyelo, who works at FCB Africa, also as a copywriter. People of 27 and under are eligible for this award, which not only recognises their creative talent but also comes with R60,000 for each winner.
Four gold Loeries were awarded in the student category, with Vega School taking home two of the awards while the AAA School of Advertising and the Greenside Design Centre won one each. The Open Window was awarded four golden craft awards.
Now in its 10 th year, the Loeries creative scholarship enables the winners to further their studies. This year it was presented to Mali Khuzwayo and Zanele Biyela, two students from KwaZulu Natal, who will work at the Vega School of Brand Leadership.
This year’s top three agency groups of the year were, in ascending order, Impact BBDO Dubai, Ogilvy Johannesburg and TBWA\Hunt\Lascaris Johannesburg. BBDO MEA took first place in the regional agency section, followed by TBWA\ and Ogilvy EMEA in third position.