It’s time again for the AdFocus Awards and the closing date for entries is Friday August 25. Entries have been coming in thick and fast, spurred on by the fact that two new awards have been added to the line-up – the African effectiveness award and the transformation award.

The new online entry process, facilitated by a revamp of the website and a new questionnaire format makes the procedure far simpler than it has been in recent years. Companies no longer need to download, fill out and upload the questions; the entries can be completed entirely online. Other convenient features allow companies to complete a section and save it so that it can be continued at another time. There is a dropbox link to upload examples of creative work.

The big take-out:

Friday is the final day for entries for the AdFocus awards. Two new awards will be featured this year and the website and entry process have been revamped for better ease of use.

The following are the award categories: large, medium and small advertising agency, network media agency, independent media agency, PR agency, digital agency and specialist agency. The best overall agency will be selected across all categories.

There are also a number of individual awards, which include those for lifetime achievement, industry leader of the year and student of the year. The new broom award is given to a person who is a true pioneer in the industry while the partnership of the year award will go to both agency and client.


The African effectiveness award will be replacing the African agency network of the year. Entrants are required to submit case studies that demonstrate a measurable effect on the region or market where the campaign took place, which must be outside SA.

The second new award, the transformation award, will be presented to the agency or group that can show transformation at work in areas that go beyond ownership and employment equity to include corporate social investment and upliftment.

The awards event will take place on 22 November.

For more information and to register, go to

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