Think your current search engine optimisation (SEO) tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change. The rise of voice-based smart speakers such as Amazon’s popular Echo and Google’s Home is exciting for consumers, but a potential nightmare for marketers. And so too the broader move away from text-based input towards the chat-friendly nature of a whole host of commonly available voice assistants, including Siri (Apple), Cortana (Microsoft), Assistant (Google), Alexa (Amazon) and Samsung’s Bixby. The way we search has changed There are two reasons for the way we search now being different. These have to do with how people use voice to search and the way these searches are displayed – or read aloud, in the case of standalone speaker units such as the Home and Echo. A typical typed search in Google probably looks something like this: “waterproof camera”. It’s short and sweet, since it takes effort to type. Voice sear...

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