With just months to go before the introduction of a new marketing and communications sector code on economic empowerment, brand communications agencies and groups have a unique opportunity to showcase their progress: the AdFocus transformation award. Entrants for the award, which is new in 2017, must use a case study to demonstrate commitment to transformation in all its forms — not just ownership and employment equity, but also social responsibility and upliftment.

The award mirrors the core editorial theme of this year’s AdFocus annual, on how the industry must recreate itself to meet the challenges of a changing SA. The transformation award is sponsored by the Avatar agency.

The deadline for all AdFocus awards is next week. Entry forms are available on the dedicated website, www.adfocus.co.za.

Winners will be announced at the awards event on November 22.

This year’s AdFocus awards include nine categories: agency of the year; large, medium and small advertising; independent and network media; public relations; digital; specialist; and overall agency from all categories.

Other awards are for lifetime achievement, industry leader, student of the year, ground-breaking individual or small agency, and partnership, awarded jointly to agency and client.

An African effectiveness award, which replaces the old African agency network prize, requires agencies or networks to submit case studies explaining the measurable effect of their activities and campaigns in markets and regions outside SA.

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