With media consumption patterns as they are – consumers switch between laptops, tablets, phones and television screens at their leisure – there is no foolproof way for advertisers to ensure they’re targeting the right market at the right time with their messages. Mobile-first media buying agency YDigital Media has taken the gap with TV Sync, a product that allows for creative to be aired across multiple platforms, all at the same time. The product is simple and easy for any agency to run with, says YDigital Media MD Nick Hodge, and provides a way for local advertisers to leverage their adspend and target consumers on additional screens as opposed to merely television – all that is needed is the television schedule. TV Sync allows advertisers to reach at least 80% of SA’s mobile audience, allowing for extensive reach in all the key television channels, says Hodge. TV Sync works using YDigital Media’s mobile programmatic technology, Mobyd. TV Sync allows for the understanding of exact...
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