Is the hospitality industry set to be disrupted? China’s first-ever “furniture experience” hotel has been established, according to a recent article on brandchannel.com. Guests who fall in love with anything from the scatter cushions to the artworks found in the hotel can buy them from the Sofitel Foshan Hotel. Interestingly, this is not a new concept, as Westin sells its beds online and, for some time, Marriott hotels have been making both their beds and bedding available for sale to guests. The ever-more sophisticated consumer clearly has more on his or her mind these days than just bed and breakfast when booking into a hotel. Marriott International has proved itself to be somewhat of a disrupter in this regard within the hospitality industry, understanding that guests will gravitate towards brands that make their experience more memorable. The use of technology has been key to Marriott’s strategy, as has the understanding that consumers want to make the most of their adventures a...

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