It’s a turbulent and uncertain time for the SA economy, and this is having a knock-on effect on financial services companies. In recent times alone, SA’s top five banks have been slapped with a credit ratings downgrade from ratings agency Moody’s. The country is in recession and a poor economic outlook means investor confidence is at a record low. Last week Moody’s also downgraded SA’s local and foreign currency rating, citing President Jacob Zuma’s cabinet reshuffle and the reduced growth prospects for an economy that is in the grip of a recession. At the same time the agency downgraded its outlook on the rating from stable to negative. How do banks market and advertise in this uncertain environment? On June 30, at the next AdForum event, Ornico and the Financial Mail, together with a panel of industry thinkers that include Jeremy Maggs, will unpack the prevailing advertising trends among some of the leading financial services companies. According to Ornico’s Africa Brand Index, th...

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