SA’s health and fitness industry is now worth over R1bn annually, and the TLC agency says brands in the active lifestyle space are failing to capitalise on the sector’s potential.TLC introduced the concept of washroom advertising to the SA market in 1996. The agency says research into the Planet Fitness gym chain reveals that 77% of members classify themselves as the main household shopper, while 61% have confirmed that advertising helps them make purchasing decisions. 60% are married with children and six out of 10 are permanently employed. Gym membership in SA is slightly skewed towards women.
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.