The convergence of technology, Internet-based services, online content and social media is driving a paradigm shift in business. Because of this, companies that aim to remain competitive and thrive in the future, regardless of size or industry, need to adapt by developing relevant solutions. Most organisations are recognising that they need to diversify to reignite growth or boost sales in an increasingly digital environment and have to respond to the rapid rate of disruption that is happening – often from agile start-ups that are better able to leverage tech. So said Hans Zachar, managing director technology strategy at Accenture, speaking at a recent CMO2020 event.  TheCMO2020 initiative was conceptualised by ad-tech company Popimedia to help define the future role of CMOs. The event focused on the role of chief marketing officers (CMOs) compared with chief information officers (CIOs) to gauge the future of digital relevance and responsibility. “If your company isn’t already embra...

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