The need for consistent, integrated communication that conveys a clear value proposition was an underlying theme in many of the panel discussions that took place at the Business Day Investor Relations & Strategic Communications conference held at the JSE in Sandton. The first panel discussion focused on the need for integrated communication in investor relations. Integrated communications can’t take place where there are silos, agreed the panel, which consisted of Grindrod’s group company secretary, Cathie Lewis; Murray & Robert group investor & media executive, Ed Jardim; Greymatter & Finch MD Adriana de Roock and Tiger Brands Group communications & stakeholder manager, Nevashnee Naicker. Rather, there needs to be congruency in the messages being communicated by various departments, including marketing and investor relations, it said. The panel added that crisis management plans should outline who is responsible for speaking on behalf of the company. But though such plans are draft...
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