Marketing strategies aimed at township consumers need to be customised based on the nuanced differences that exist among areas
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
Account moves and acquisitions continue apace in the first quarter of 2017.
Revlon has appointed MediaCom as its digital agency in SA. Old Friends Young Talent (OFyt) is to manage public relations activation and digital partners for the KWV wines group, while MullenLowe SA has won the above-the-line creative account for Mini from Black River FC. Five agencies pitched and the account has been awarded for a three-year period.
The much-scaled-down brand agency Brand Union Africa has secured several new clients, including Kenyan communications company Safaricom, Tiger Brands, Reckitt Benckiser and Webber Wentzel.
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email email@example.com or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.