Blinded by knowledge – finding insights in a world inundated with information
“Too much knowledge undermines the greatest insights, the deepest conjectures … and wisdom can be shattered by too much information.” – Jeffrey Stibel The most effective brand engagement happens when it’s based on a unique insight or human truth. It’s what we are all after and we go to great lengths to try to uncover the insight of all insights. The problem today is that though we have access to so much data, we don’t give ourselves the head space to engage and consider the information we’ve absorbed. Before we know it (the brain being the energy-conserving machine it is), consuming as much information as possible in as little time as possible, our mind starts to kick into autopilot and begins to operate in schemas by taking our experiences and filling gaps with familiar constructs. Without this protective system in place, our minds would be porridge.
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.