In an era when consumers expect products and services to be seamlessly integrated into a digital world, businesses that reshape their strategies to become more digitally orientated will become the disrupters in the market, while those that don’t will invite disruption from the outside. This is according to an updated Forrester report by Nigel Fenwick and Ted Schadler that analyses the role of digital transformation. The report emphasises that businesses should look to “digitising their business strategies” as opposed to merely building digital strategies. Bolting on a digital strategy that adds an app here or a website there simply won’t do the job. Businesses that wish to gain a competitive edge must actually reshape how they create value for their consumers in a digital age, taking into account that digital will fundamentally change how consumers interact with products and services. Anther takeout suggests that businesses should be using digital to help their customers achieve the...

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