We live in an age where everything is faster and more connected than ever before and yet, in spite of greater convenience, most people have less time than ever before. It’s an age where fear is becoming the global currency, said Sarina de Beer, MD of Ask Afrika, at a launch recently, “and what we thought was applicable only to rogue states, was in fact democratically elected in the US.” Speaking at the launch of Experian’s new market segmentation system, Mosaic, she said it’s an age where political discourse is less about policies and more about fundamental issues such as race, gender and job creation. It’s a world which is more polarised than ever before. This rapid state of change has extended to consumers and in the same way that many people in the UK and US voted for change, consumers are also more open to change. However, said De Beer, they’re also in a state of flux as they redefine who they are. “As a whole we encapsulate a lot of dichotomies: we’re able to re-invent ourselv...
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