New survival techniques emerging in film industry
Spin-off TV franchises and consumer products are now an integral part of movie marketing
As the film industry competes with digital distribution options and a sharp decline in DVD rentals and sales, new survival techniques are emerging. PwC in the US says spin-off TV franchises and consumer products are now an integral part of movie marketing. A new movie category is emerging. Alongside blockbusters, there are now small films catering to niche audiences. Mid-size films appear to have fallen away on the big screen, PwC adds, creating a bi-modal market. But that class of movie is now the preserve of Netflix and Amazon, which are looking for fair-priced content in that range. China is also becoming an important market for Hollywood.