Healthy eating trend knocks brands
Which brands are up in the world’s most valuable brand survey?
Google has beaten Apple to become the world’s most valuable brand, according to the latest Brand Finance Most Valuable Brand Survey.
Google has a brand value of just under US$110bn, up 24%, while Apple is down 27%, ending five years at the top. Lego has regained its status as the most powerful brand.
AT&T has replaced Verizon as the most valuable telecoms brand, while Emirates is supplanted by American, United and Delta as the most valuable airline brands.
The brand values of Coca-Cola, Pepsi, KFC, McDonald’s and Subway have all been hit by healthy eating trends.