January 28 this year is Data Privacy Day. Data privacy and security should be one of the foremost concerns for brands dealing with consumer data, yet it is surprising how easily security measures can be breached. A recently published Forrester report points out that though reports of customer breaches or abuse of privacy frequently feature in news headlines, it often takes months or even years for those affected by the breach to overcome the consequences or for the companies involved to absorb the costs.  The report, titled “Lessons Learned From the World’s Biggest Data Breaches and Privacy Abuses, 2016”, looks at the most notable incidents of the past year to come up with learnings in a bid to prevent repeat occurrences.  The first piece of advice is for companies to find and classify sensitive customer data. By doing this, businesses can segment sensitive information into micro perimeters and monitor users for unusual activity. Respect for customer privacy needs to become the foun...

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