There will be a shift in e-commerce in SA this year, particularly in terms of innovation around delivery, collections and returns, says Robyn Cooke, head of e-commerce for the Foschini Group (TFG). Cooke says market players have no choice but to become more innovative because this is what consumers expect in the e-commerce space. However, she adds that local retailers have come to realise that simply mirroring the logistics practices of e-commerce retailers in the US and Europe doesn’t work in our market. E-commerce in SA is still in early and rapid growth stage. Existing online retailers are achieving double-digit growth in trade each year, as more and more consumers become aware of the accessibility and convenience of online shopping. As such, the market is also becoming more competitive. “For the consumer, this creates an environment where online shopping is an exciting place to shop. It’s new enough that not everybody does it, and it has not yet become a routine activity,” says...
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