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OMD SA, part of the worldwide Omnicom Media Group, has retained its position as the largest media agency in SA for the 14th consecutive year. With billings of more than R8bn, its scale provides it with unrivalled buying power and access to great talent.
Its success can be attributed to a number of factors, including the stability of senior leadership, continuous development, and the group’s proprietary platform Omni, which links audience, media and creative insights into its planning system.
In fact, says OMD SA MD Julio Rodrigues, Omni is one of the reasons the agency won the Diageo, Discovery and SA Tourism accounts. Omni enables OMD to deliver on its promise to p r o v ide “better decisions, faster” by giving teams access to data and one another.
More than ever before, media agencies are being forced to interrogate data to move beyond the traditionally more narrow approach.
“To bring a new way of thinking, we need to get people from diverse backgrounds and training into our environment; people who are not necessarily cut from the traditional media agency cloth and who can bring a new perspective to our thinking,” says Rodrigues.
Empathy and understanding the consumer journey and its nuances has become a key focus in recent years, and needs media agencies to work more closely with creative partners.
The Covid crisis has forced media agencies to work much faster, which has required driving even more efficiencies. “The days of trying to get creative on board after the media strategy are long gone, given the much quicker turnaround times now required.”
OMD SA MD Julio Rodrigues
As an integrated media agency, OMD includes a full-service digital offering. The pandemic has propelled the agency into areas not typically associated with a traditional media agency,
OMD SA MD Julio Rodrigues including e-commerce, branded content, influencer marketing and events.
OMD Massiv is a full-service, strategic digital agency, which specialises in creating experiences that transform brands and grow businesses. It was established in response to a market need for fast turnarounds, synergistic concept creation and strong technological understanding and development to improve data flows between clients and agency partners
At inception, OMD Massiv only accepted ad hoc projects, but in the past year it has a handful of key clients on retainer.
Omnicom Out of Home is one of the largest out-of-home specialists in SA, offering strategic planning, buying and production expertise. OMD Digital is the specialist digital advertising division of Omnicom.
The services of OMD Digital, together with OMD Massiv, offer clients a one-stop e-commerce shop, from e-commerce platform development to lead gen media buys and API call centre plug-ins. In Africa, Omnicom remains one of the largest and strongest media networks. OMG Africa is a specialised, centralised, co-ordination unit for Omnicom Media Group SA, leveraging well-established relationships with OMD and its partners across 14 African countries.
In collaboration with specialist digital, creative and content divisions of OMG, the Africa unit offers turnkey media solutions to a portfolio of more than 30 local and international organisations operating in the region.
Its services range from media, strategy, planning, buying, reporting and governance to creative development and integrated campaign management.
“While many agencies have tried to break down silos, we see value in having specialists,” says Rodrigues.
“One of OM D’s biggest advantages is a team of very astute people who are able to pivot and stretch themselves to do new things. In the past year we’ve moved completely out of our comfort zone, offering everything from building e-commerce capabilities and call centre integration systems, to hosting events and managing influencers”.
“We look forward to what the future holds and thank the Omnicom team for their support and commitment, especially during Covid.”
OMD
AdFocus 2020 corporate profile
OMD SA, part of the worldwide Omnicom Media Group, has retained its position as the largest media agency in SA for the 14th consecutive year. With billings of more than R8bn, its scale provides it with unrivalled buying power and access to great talent.
Its success can be attributed to a number of factors, including the stability of senior leadership, continuous development, and the group’s proprietary platform Omni, which links audience, media and creative insights into its planning system.
In fact, says OMD SA MD Julio Rodrigues, Omni is one of the reasons the agency won the Diageo, Discovery and SA Tourism accounts. Omni enables OMD to deliver on its promise to p r o v ide “better decisions, faster” by giving teams access to data and one another.
More than ever before, media agencies are being forced to interrogate data to move beyond the traditionally more narrow approach.
“To bring a new way of thinking, we need to get people from diverse backgrounds and training into our environment; people who are not necessarily cut from the traditional media agency cloth and who can bring a new perspective to our thinking,” says Rodrigues.
Empathy and understanding the consumer journey and its nuances has become a key focus in recent years, and needs media agencies to work more closely with creative partners.
The Covid crisis has forced media agencies to work much faster, which has required driving even more efficiencies. “The days of trying to get creative on board after the media strategy are long gone, given the much quicker turnaround times now required.”
As an integrated media agency, OMD includes a full-service digital offering. The pandemic has propelled the agency into areas not typically associated with a traditional media agency,
OMD SA MD Julio Rodrigues including e-commerce, branded content, influencer marketing and events.
OMD Massiv is a full-service, strategic digital agency, which specialises in creating experiences that transform brands and grow businesses. It was established in response to a market need for fast turnarounds, synergistic concept creation and strong technological understanding and development to improve data flows between clients and agency partners
At inception, OMD Massiv only accepted ad hoc projects, but in the past year it has a handful of key clients on retainer.
Omnicom Out of Home is one of the largest out-of-home specialists in SA, offering strategic planning, buying and production expertise. OMD Digital is the specialist digital advertising division of Omnicom.
The services of OMD Digital, together with OMD Massiv, offer clients a one-stop e-commerce shop, from e-commerce platform development to lead gen media buys and API call centre plug-ins. In Africa, Omnicom remains one of the largest and strongest media networks. OMG Africa is a specialised, centralised, co-ordination unit for Omnicom Media Group SA, leveraging well-established relationships with OMD and its partners across 14 African countries.
In collaboration with specialist digital, creative and content divisions of OMG, the Africa unit offers turnkey media solutions to a portfolio of more than 30 local and international organisations operating in the region.
Its services range from media, strategy, planning, buying, reporting and governance to creative development and integrated campaign management.
“While many agencies have tried to break down silos, we see value in having specialists,” says Rodrigues.
“One of OM D’s biggest advantages is a team of very astute people who are able to pivot and stretch themselves to do new things. In the past year we’ve moved completely out of our comfort zone, offering everything from building e-commerce capabilities and call centre integration systems, to hosting events and managing influencers”.
“We look forward to what the future holds and thank the Omnicom team for their support and commitment, especially during Covid.”