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In a climate where added value and ROI are imperative for clients, Moving Ads has continuously ensured that their customers share the benefit of leveraging off their multi-faceted properties on every campaign. With over 10 years of intellectual and operational experience in the outdoor advertising space, Moving Ads believes that in an environment where most clients have a tendency to shrink their marketing and advertising budgets, outdoor media is the best solution that offers clients inevitable success.
Moving Ads specialises in truck media, brand awareness, in-store activations, digital boards and stadium advertising. The business prides itself in their unique, new and highly innovative display screens that have taken well to the market. It is through their unique direct human engagement approach and key elements to ignite and sustain conversation through the mobilisation of the communities they work in that have seen them reach wide audience.
The business strategy has always been customer centric and in that, Moving Ads offers a 360 offering to their clients that cover all necessary elements for execution. Line items such as sound and shuttle services are added to all outdoor activations for all customers. The value-added services have seen clients access the shuttle services provided for activations to various venues with ease.
Key highlights and accomplishments for the business in the past year include, the beach activation which took place in KwaZulu Natal, major success with digital trucks and a 2018 FIFA World Cup Campaign in conjunction with DStv which ran prior to, and for the duration of the tournament. In addition, the shuttle value added service was utilised by DStv ahead of the 2018 FIFA World Cup to transport Russian visitors around the country during the tournament.
The business is closely aligned to the business objectives of the clients in the need to maximise reach. With truck viewership per week that range from between 250 000 to 500 000 people and activations attract between 12 000 consumers, Moving Ads clients are guaranteed of tangible results.
Ultimately, the success of a campaign depends on an open dialogue between client and agency, a concept which Moving Ads actively promotes as they place an emphasis on providing bespoke solutions to meet clients’ needs.
In moving in the speed of culture on the onset of a digital world, it is essential to incorporate digital and social media into every campaign. As a solution, Moving Ads has focused on driving traffic to its websites and social media platforms by maintaining consistency across branding and design elements. Digital and social media sites produce high quality video content, which has become the backbone of brand awareness, helping the agency to accomplish both marketing and overall business objectives. Live broadcasts and videos during campaigns help to generate leads, as do video testimonials. Posting high resolution images on social media sites, together with using hash tags for easy tracking and attention-grabbing headlines have also proved to be successful. Leads are captured via inbound marketing, which Moving Ads believes provides better information than other competitors in the market.
There are, of course challenges that Moving Ads has faced and had to address over the past year. Most significant has been the escalation of fuel prices, which ultimately has an impact on prices across the board. As a result, the business has extended focus on in-store activations as an alternative as these require less travelling.
Continuing to provide clients with the quality service they have come to expect is vital in this climate, and Moving Ads’ strong footprint in the SADC region has helped the business to overcome some of these challenges. Moving Ads has been recognised by the UN for the quality of its interactions with the youth market and has been involved in voter education campaigns which have increased voter turnout from 60 to 86%.
Executive Director Tinashe Jacha sums it up by revealing that Moving Ads is a vibrant field marketing agency, offering a wealth of experience and that works tirelessly to get clients’ brands out there. “With us, success is inevitable,” he concludes.
Moving Ads
2018 Financial Mail AdFocus profile
In a climate where added value and ROI are imperative for clients, Moving Ads has continuously ensured that their customers share the benefit of leveraging off their multi-faceted properties on every campaign. With over 10 years of intellectual and operational experience in the outdoor advertising space, Moving Ads believes that in an environment where most clients have a tendency to shrink their marketing and advertising budgets, outdoor media is the best solution that offers clients inevitable success.
Moving Ads specialises in truck media, brand awareness, in-store activations, digital boards and stadium advertising. The business prides itself in their unique, new and highly innovative display screens that have taken well to the market. It is through their unique direct human engagement approach and key elements to ignite and sustain conversation through the mobilisation of the communities they work in that have seen them reach wide audience.
The business strategy has always been customer centric and in that, Moving Ads offers a 360 offering to their clients that cover all necessary elements for execution. Line items such as sound and shuttle services are added to all outdoor activations for all customers. The value-added services have seen clients access the shuttle services provided for activations to various venues with ease.
Key highlights and accomplishments for the business in the past year include, the beach activation which took place in KwaZulu Natal, major success with digital trucks and a 2018 FIFA World Cup Campaign in conjunction with DStv which ran prior to, and for the duration of the tournament. In addition, the shuttle value added service was utilised by DStv ahead of the 2018 FIFA World Cup to transport Russian visitors around the country during the tournament.
The business is closely aligned to the business objectives of the clients in the need to maximise reach. With truck viewership per week that range from between 250 000 to 500 000 people and activations attract between 12 000 consumers, Moving Ads clients are guaranteed of tangible results.
Ultimately, the success of a campaign depends on an open dialogue between client and agency, a concept which Moving Ads actively promotes as they place an emphasis on providing bespoke solutions to meet clients’ needs.
In moving in the speed of culture on the onset of a digital world, it is essential to incorporate digital and social media into every campaign. As a solution, Moving Ads has focused on driving traffic to its websites and social media platforms by maintaining consistency across branding and design elements. Digital and social media sites produce high quality video content, which has become the backbone of brand awareness, helping the agency to accomplish both marketing and overall business objectives. Live broadcasts and videos during campaigns help to generate leads, as do video testimonials. Posting high resolution images on social media sites, together with using hash tags for easy tracking and attention-grabbing headlines have also proved to be successful. Leads are captured via inbound marketing, which Moving Ads believes provides better information than other competitors in the market.
There are, of course challenges that Moving Ads has faced and had to address over the past year. Most significant has been the escalation of fuel prices, which ultimately has an impact on prices across the board. As a result, the business has extended focus on in-store activations as an alternative as these require less travelling.
Continuing to provide clients with the quality service they have come to expect is vital in this climate, and Moving Ads’ strong footprint in the SADC region has helped the business to overcome some of these challenges. Moving Ads has been recognised by the UN for the quality of its interactions with the youth market and has been involved in voter education campaigns which have increased voter turnout from 60 to 86%.
Executive Director Tinashe Jacha sums it up by revealing that Moving Ads is a vibrant field marketing agency, offering a wealth of experience and that works tirelessly to get clients’ brands out there. “With us, success is inevitable,” he concludes.