10 marketing trends to watch in 2025
Major changes are expected in the forthcoming year that brands will have to take into account to remain competitive
27 November 2024 - 14:02
In 2025, brands will face a transformative wave of change, navigating rising expectations for transparency, responding to shifting consumer values and adapting to media innovations. From the dominance of streaming to immersive, interactive shopping experiences, this evolution presents both challenges and significant growth opportunities.
Kantar’s Marketing Trends 2025 report outlines 10 key trends supported by extensive attitudinal and behavioural data to provide marketers with actionable insights for strategic planning...
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