Seasonal strategies: the impact of spring, summer, autumn and winter on advertising
30 March 2022 - 15:12
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Every year presents a truth: consumers are inclined to spend more money during certain periods and less during others, depending on the products and services in question.As a marketer, how does one gear efforts around the peaks and troughs of consumer behaviour to deliver a strong, year-long marketing strategy from January’s new year resolutions to the rush of Black Friday shopping and the festive period?
Moderated by Arye Kellman, CCO of TILT, panellists include:·
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Seasonal strategies: the impact of spring, summer, autumn and winter on advertising
Every year presents a truth: consumers are inclined to spend more money during certain periods and less during others, depending on the products and services in question. As a marketer, how does one gear efforts around the peaks and troughs of consumer behaviour to deliver a strong, year-long marketing strategy from January’s new year resolutions to the rush of Black Friday shopping and the festive period?
Moderated by Arye Kellman, CCO of TILT, panellists include:·
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