Image: Supplied by Introducing!SA
Image: Supplied by Introducing!SA

Many multinationals use a sampling strategy to win market share. In the pandemic, consumers have minimised time in-store and increased online shopping. Consumers now prefer discovering new brands in the safety of their homes. Introducing!SA is an omni-channel network that connects brands to consumers, providing a safe in-home sampling solution.

In light of the recent pandemic, global companies who provide product samples to consumers on behalf of brands and retailers have been largely profitable.

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