#FutureOfMedia | In-Home Sampling: Connecting Brands to Consumers during Covid
09 November 2021 - 09:45
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Many multinationals use a sampling strategy to win market share. In the pandemic, consumers have minimised time in-store and increased online shopping. Consumers now prefer discovering new brands in the safety of their homes. Introducing!SA is an omni-channel network that connects brands to consumers, providing a safe in-home sampling solution.
In light of the recent pandemic, global companies who provide product samples to consumers on behalf of brands and retailers have been largely profitable.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
#FutureOfMedia | In-Home Sampling: Connecting Brands to Consumers during Covid
Many multinationals use a sampling strategy to win market share. In the pandemic, consumers have minimised time in-store and increased online shopping. Consumers now prefer discovering new brands in the safety of their homes. Introducing!SA is an omni-channel network that connects brands to consumers, providing a safe in-home sampling solution.
In light of the recent pandemic, global companies who provide product samples to consumers on behalf of brands and retailers have been largely profitable.
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