Delivering ‘cut-through-the-clutter’ video content in 2021
18 August 2021 - 10:00
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The era of digital video is here. Head of Instagram, Adam Mosseri, recently announced that video is “driving an immense amount of growth online for all major platforms”, as Instagram shifts its focus from pictures to video. But, how do brands create video content for social media that is thumb-stopping and eye-catching? How do you grip consumers’ attention when global online content consumption has more than doubled since 2020?
With the average human attention span now being eight seconds long, what do brands need to do to set themselves apart? Join the thought-leaders of video as we explore the compelling topic: Financial Mail Redzone In Discussion: Delivering “Cut-Through-The-Clutter” Social Media Video in 2021 in our online event at 09h00 on Wednesday, 1 September 2021.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Delivering ‘cut-through-the-clutter’ video content in 2021
The era of digital video is here. Head of Instagram, Adam Mosseri, recently announced that video is “driving an immense amount of growth online for all major platforms”, as Instagram shifts its focus from pictures to video. But, how do brands create video content for social media that is thumb-stopping and eye-catching? How do you grip consumers’ attention when global online content consumption has more than doubled since 2020?
With the average human attention span now being eight seconds long, what do brands need to do to set themselves apart? Join the thought-leaders of video as we explore the compelling topic: Financial Mail Redzone In Discussion: Delivering “Cut-Through-The-Clutter” Social Media Video in 2021 in our online event at 09h00 on Wednesday, 1 September 2021.
Register now.
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.