Is realising corporate citizenship the key to success for the future of media?
30 April 2021 - 11:00
Now, more than ever, the world demands that brands use their power to affect a relevant narrative meaningfully instead of just punting their products.
Predicting the human response to advertising is a super-power for which many marketers would sell their limbs. The ability to tap into the consumer psyche – to shape preferences and to influence decision-making – is both an art and a science. When we intentionally focus on societal and cultural cues that shape behaviour, deploying campaigns that resonate becomes significantly more achievable. ..
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