WATCH LIVE | The role of information in creating a future-fit marketing industry
Join the FM AdFocus LIVE discussion on August 12 2020 at 10am
With marketing departments facing growing pressure to consistently deliver value, the agency model is at risk of becoming inefficient and ineffective.
Tumi Rabanye, FM AdFocus Awards 2020/2021 chair and Alistair Mokoena, Google country director and 2020/2021 jury member, will discuss how the industry model is in flux and what the solutions are.
A key part of this discussion will be examining how data and metrics can enable more effective decision-making, accountability and adaptability for the industry to deepen its understanding of the information at its disposal to become more future fit.
Date: Wednesday, August 12 2020
Would you like to comment on this article or view other readers' comments?
Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.