WATCH LIVE | The role of information in creating a future-fit marketing industry
Join the FM AdFocus LIVE discussion on August 12 2020 at 10am
05 August 2020 - 08:07
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
With marketing departments facing growing pressure to consistently deliver value, the agency model is at risk of becoming inefficient and ineffective.
Tumi Rabanye, FM AdFocus Awards 2020/2021 chair and Alistair Mokoena, Google country director and 2020/2021 jury member, will discuss how the industry model is in flux and what the solutions are.
A key part of this discussion will be examining how data and metrics can enable more effective decision-making, accountability and adaptability for the industry to deepen its understanding of the information at its disposal to become more future fit.
Event details:
Date: Wednesday, August 12 2020 Time: 10am Cost: free
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
WATCH LIVE | The role of information in creating a future-fit marketing industry
Join the FM AdFocus LIVE discussion on August 12 2020 at 10am
With marketing departments facing growing pressure to consistently deliver value, the agency model is at risk of becoming inefficient and ineffective.
Tumi Rabanye, FM AdFocus Awards 2020/2021 chair and Alistair Mokoena, Google country director and 2020/2021 jury member, will discuss how the industry model is in flux and what the solutions are.
A key part of this discussion will be examining how data and metrics can enable more effective decision-making, accountability and adaptability for the industry to deepen its understanding of the information at its disposal to become more future fit.
Event details:
Date: Wednesday, August 12 2020
Time: 10am
Cost: free
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.