With marketing departments facing growing pressure to consistently deliver value, the agency model is at risk of becoming inefficient and ineffective. 

Tumi Rabanye, FM AdFocus Awards 2020/2021 chair and Alistair Mokoena, Google country director and 2020/2021 jury member, will discuss how the industry model is in flux and what the solutions are.

A key part of this discussion will be examining how data and metrics can enable more effective decision-making, accountability and adaptability for the industry to deepen its understanding of the information at its disposal to become more future fit. 

Event details:

Date: Wednesday, August 12 2020
Time: 10am
Cost: f
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Picture: 123RF/RAWPIXEL
Picture: 123RF/RAWPIXEL

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