WATCH LIVE | The role of information in creating a future-fit marketing industry
Join the FM AdFocus LIVE discussion on August 12 2020 at 10am
05 August 2020 - 08:07
With marketing departments facing growing pressure to consistently deliver value, the agency model is at risk of becoming inefficient and ineffective.
Tumi Rabanye, FM AdFocus Awards 2020/2021 chair and Alistair Mokoena, Google country director and 2020/2021 jury member, will discuss how the industry model is in flux and what the solutions are.
A key part of this discussion will be examining how data and metrics can enable more effective decision-making, accountability and adaptability for the industry to deepen its understanding of the information at its disposal to become more future fit.
Event details:
Date: Wednesday, August 12 2020 Time: 10am Cost: free
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