A sanitation worker from Ukraine, wearing personal protective equipment sprays disinfectant on city buses. Picture: PIOTR MALECKI / BLOOMBERG
A sanitation worker from Ukraine, wearing personal protective equipment sprays disinfectant on city buses. Picture: PIOTR MALECKI / BLOOMBERG

As we settle into the second week of lockdown and are adapting to a new way of doing business, brands are under pressure to find ways to innovate their offerings to match the needs of those affected by Covid-19.

The Financial Mail and Arye Kellman chatted to managing executive for brand marketing and communications at Vodacom, Abey Mokgwatsane. During this digitized event, Abey and Arye investigated ways in which brands can support the South African population and how they’re finding new opportunities for communicating and marketing during this sensitive time.

How can brands help South Africans during this time?