Gerald van Wyk, executive head: market development at Santam, answered our questions at the Standard Bank SME Summit:

  • What are the key marketing essentials for SME growth this year?
  • What are some of the new marketing channels SMEs need to look out for this year?
  • Why is face-to-face marketing still important?

Gerald Van Wyk, Executive Head Market Development at Santam answered the below questions at the Standard Bank SME Summit:

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