Santam’s Gerald van Wyk on SME marketing essentials
Gerald van Wyk, executive head: market development at Santam, answered our questions at the Standard Bank SME Summit:
- What are the key marketing essentials for SME growth this year?
- What are some of the new marketing channels SMEs need to look out for this year?
- Why is face-to-face marketing still important?
Gerald Van Wyk, Executive Head Market Development at Santam answered the below questions at the Standard Bank SME Summit:
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