Membership platforms or supporters’ clubs are a way for teams and rights holders to connect directly with fans and generate vital revenue in the process
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
The FM Redzone chats to Dermot Latimer on, Founder and CEO of the Iconic Media Group on why clients should choose independent agencies.
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
