The strategic brand narrative around Covid-19 contains all the elements required of a primal brand: a creation story, creed, icons, rituals, a specialised lexicon, nonbelievers and leader
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
The FM Redzone and Arye Kellman chat to Jordan Rittenberry MD at Edelman on how trust is looking across South Africa.
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