Put a brand in the hands of any number of local Instagram or TikTok stars and there is almost a guarantee of sales success – and the pandemic has done little to change that
The Redzone discussion and Arye Kellman, chief creative officer at TILT, looked into how marketers in SA have added value to their consumers during Covid-19 and their plans for the future
The FM Redzone and Arye Kellman chat to Jordan Rittenberry MD at Edelman on how trust is looking across South Africa.
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