Children today wield huge purchasing power, but as the adults in the room, brands and marketers need to ensure that their work does not cause harm, and does not mislead or trick users
Having a narrative – a story that explains why a brand exists and how it is guided by a purpose – is becoming progressively important in an over-crowded marketplace
Arye Kellman interviews Andy Rice, winner of the FM AdFocus 2017 Lifetime Achiever Award, on how advertising is rooted in emotion
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