Globally, use of the social media and video sharing platform TikTok has doubled in the past year and brands are paying attention. While the trend has not quite hit SA yet, platforms such as YouTube ...
‘Attention is a resource—a person has only so much of it’ – Matthew Crawford
The Redzone chats to Johanna McDowell, founder and chief executive at IAS, on agency Scope 2017 fieldwork.
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