PR is gaining traction in Africa, particularly because of the digital innovativeness of Africans
Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize
The Redzone chats to Boomtown MD Andrew Mackenzie on how you launch an international brand in Africa.
Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.
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