Personalisation allows us to use technology to understand the humans we are talking to and adapt communication to the individual at scale
What does the future look like for marketers? How do we strategise correctly short-term? Do long term strategies even exist anymore?
Shaun Strydom, MD of BOUNCEInc Sub-Saharan Africa, chats to us about how the brand has developed in South Africa.
Shaun Strydom, MD of BOUNCEInc Sub-Saharan Africa chats to us about how the brand has developed in SA
Would you like to comment on this article or view other readers' comments? Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
Would you like to comment on this article or view other readers' comments?
Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.