The strategic brand narrative around Covid-19 contains all the elements required of a primal brand: a creation story, creed, icons, rituals, a specialised lexicon, nonbelievers and leader
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
Conrad Travis David, CEO of Hashtag SA, chat to us about how social media platforms are changing to enhance the digital sales experience.
Conrad Travis David, CEO at Hashtag SA chat to us about how Social Media Platforms are changing to enhance digital sales experiences.
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
