An obsession with the consumer and data will allow marketers to navigate an uncertain year ahead
What does the future look like for marketers? How do we strategise correctly short-term? Do long term strategies even exist anymore?
The Redzone chats to Molemo Moahloli, GM of GfK South Africa, about the connected consumer and what they expect from brands.
The Redzone chats to Molemo Moahloli, GM at GFK about the connected consumer and what they are expecting from brands
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
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