Creative work should be less about research, formulas and ticking boxes and more about gut feel that a piece of advertising is going to resonate with consumers
The Redzone interviewed FNB at the 2019 Sunday Times Gen Next in South Africa
The Redzone chats to Molemo Moahloli, GM of GfK South Africa, about the connected consumer and what they expect from brands.
The Redzone chats to Molemo Moahloli, GM at GFK about the connected consumer and what they are expecting from brands
Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.
