Membership platforms or supporters’ clubs are a way for teams and rights holders to connect directly with fans and generate vital revenue in the process
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
The Redzone chats to Molemo Moahloli, GM of GfK South Africa, about the connected consumer and what they expect from brands.
The Redzone chats to Molemo Moahloli, GM at GFK about the connected consumer and what they are expecting from brands
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
