Africa’s brands face losing billions in value as Covid-19 wreaks havoc on the continent’s economies and on consumer buying power, according to an assessment by Brand Finance
What does the future look like for marketers? How do we strategise correctly short-term? Do long term strategies even exist anymore?
The Redzone chats to Quintin Benadé, MD of Red September, about key opportunities for the advertising industry.
The Redzone chats to Quintin Benadé, MD at Red September about what are the key opportunities are for the ad industry as whole
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
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