If Facebook Chief Executive Officer Mark Zuckerberg is sincere in a recent post about gradually taking the media element out of "social media," he's striking a powerful blow for tech self-regulation, as well as preparing to pay a heavy price for the evolution of his vision. But getting the genie back into the bottle may be too difficult even for Zuckerberg, and, in any case, his creation's problems go far beyond his proposed fix. The gist of Zuckerberg's criticism of Facebook is that "video and other public content have exploded on Facebook in the past couple of years."

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