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On Tuesday, Apple Inc. Chief Executive Officer Tim Cook will take the stage for the first time in the Steve Jobs Theater at its new campus. The location represents a new chapter for the world’s most valuable technology company, and the event will usher in a new era for the iPhone. For the first time, Apple plans to unveil three phones, including a premium model that will cast a halo over the rest of the line, and perhaps over the rest of the smartphone industry. The devices will not only be exciting for customers, but for investors as well. The iPhone represents about two-thirds of Apple’s sales, making it critical to the bottom line. The launch means a strong holiday quarter that could also include more sales of other Apple products. The entire business relies on the gadget: It serves as remote control for the Apple TV box and upcoming HomePod speaker; it’s currently tied to the Apple Watch, syncs with the iPad and Mac, and is home to services like Siri, Maps, and Apple Music.  Bey...

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