Pokemon GO, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialise in increasing foot traffic for small businesses and may end up playing a role in major brands' marketing, according to industry experts.The augmented reality game from Japan's Nintendo Co Ltd, where players walk around real-life neighbourhoods to hunt down virtual cartoon characters on their smartphone screens, has more than 65 million users in the United States just seven days after launch.That is more users than Twitter Inc, and the game is already helping local restaurants, coffee shops and small retailers to attract new customers.L'inizio Pizza Bar in Long Island City in New York claims its sales jumped 75 percent over the weekend by activating a "lure module" feature that attracts virtual Pokemon characters to the store, thereby tempting in nearby players. The store's manager spent $10 to have a dozen Pokemon...
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