Pick one of the following. Think carefully before you choose. This is important. Cats or dogs?Pizza or pasta?Mac or Windows?Have you made your choices? Good.Why good? Because choosing is good. We learned that when we were little. People said, "Choose one," and then we did, and they said, "Good."We've learned the routine so well that most of us don't even hear, "Which one do you like?" as a question any more. It's an instruction. We know there's another answer — "I'm not sure. Why are you asking?" — but it feels like a schlep to say all that. Easier to obey and to choose.Easier, and better. Because choice itself is good, right? Choosing is a celebration of freedom. Oppressed people don't have choices. They can only drink one type of coffee as they sit down with the country's only newspaper, to read about the only party they're allowed to vote for.Choice is good; so good that we're unconsciously discouraged from acknowledging its pitfalls. When people suggest that choice isn't all mo...

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