A spelling blunder on a huge ANC billboard bearing President Cyril Ramaphosa’s ever-smiling face in Port Elizabeth provided light relief in what has been a dismal and boring election campaign.

The amusement at the ANC’s expense must have stung because, in an effort to correct the error, the party issued a statement. Unfortunately, it too was riddled with grammatical and spelling mistakes.

“We will continue to work hard and make strides in gunnering [sic] support for the ANC,” it thundered. Maybe somebody was thinking about guns. It was certainly fighting talk.

Then there’s the picture that’s been titillating people on social media — a nattily attired Jeff Radebe awkwardly posing with a young voter who seems unimpressed with the T-shirt he’s just received. The optics, as they say, are not good. There’s no eye contact between the two. There’s Radebe, arms akimbo, looking almost ill at ease, in front of a skeletal mud hut that seems as though it would have long keeled over but for the two poles buttressing it. Jeff seems from another world. Everything around him is alien. Maybe he should be commended for going the extra mile in search of a vote, but the picture tells a less-flattering story than the one intended. But such thrills are few and far between. Apart from the fire and brimstone on the ground by protesters seeking to attract the attention of vote-hungry politicians, the campaign has been pretty dull. The same photos of party leaders hang on every pole and every tree in every village and suburb: Ramaphosa with his plastic smile (say ...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.